Contributions
Branding Product Design Typography
Date
2018
Timeline
1 month
Plastic waste is the responsibility of many, from consumers mindlessly consuming and hoarding plastic bags to corporations profiting from their cheap production. Despite being allured by their modest pricing and short-lived convenience, consumers have failed to account for the hidden cost of plastic bags: the irreversible damage they inflict on our environment and wildlife.
The Hidden Cost is a project that aims to expose the implications of plastic consumption by redesigning the canvas of the plastic bags. The project seeks to propose an alternative approach to curb consumption by altering everyday products.
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